Internet Marketing

Calculus infosoft, is an Internet Marketing services provider and its (SEM) Search Engine Marketing are planned after we undertake an complete analysis on your core business objectives and your internet marketing goals. A custom internet marketing strategy is then defined to derive maximum ROI. The main components of our Internet Marketing solutions are:

Initial Analysis of Internet Marketing Campaign

For creating a successful search engine marketing campaign it is important that the research work be done to drive internet marketing campaign in the right direction to ensure its sucsess. Calculus infosoft performs a complete analysis on various areas of your online business, followed by a research report and which is discussed for defining the final Internet marketing strategy.

Internet Marketing Research Report

• Performing a complete analysis on the internet market Potential for your target business themes.

• Conducting Competitive Analysis of the key competitors.

• Studying the Competitors Internet Marketing strategy.

• Studying your websites business application and User Interface to identify the loop holes.

Driving Relevant Search Engine Traffic to the Website.

The research output would helps us framing a marketing strategy we would adopt for a successful internet marketing campaign.

Available Internet Marketing vehicles

• Organic Search Engine Ranking

• Pay Per Click Advertising (PPC Management)

• Search Engine and Directory Submissions

• Link Popularity Building Campaign

• Paid Advertising in terms of Banners Ads, Text Adverts etc.

• Solicited Email Marketing

• Article Marketing and Article syndication

• Ezines, Newsletters that will carry advertising to a subscribed audience

• Affiliate Marketing

• Pod Casting

Return on Investment Tracking and Marketing Campaign Improvisation

The internet traffic to the website through various marketing sources requires an indepth analysis on source / conversion ratio achieved, this report helps us increase the conversion rate by identifying the black holes and rectifying the same. This process includes

Search Engine Marketing Campaign Analysis

• Visitor Source identification

• Visitor Behavior Analysis

• Top Entry points

• Top Exit points

• Most viewed pages

• Time spent on the website

• Visitor Drill down behavior Study

• Visitor Navigation path Study

• Study on Unique visitor v/s Return Visits

• Geographic Viewership analysis

Improvising Web Usability to Increase conversion ratio

Our internet marketing efforts can drive the traffic to the website, it then becomes important to improve the conversion which depend on how the web usability of the website works. we work on the website improvising on then following areas.

Web Usability Research Analysis

• Website design and ambience analysis

• Navigation Strucutre Analysis

• Website Content Writing Improvisation

• Lead Qualifying strategies

• Lead Closing strategies

There after we do conversion tracking by referral source to optimize the campaign further by applying resources to the areas most effective.